{"id":17821,"date":"2022-01-26T19:08:16","date_gmt":"2022-01-26T17:08:16","guid":{"rendered":"https:\/\/answear.ro\/blog\/?p=17821"},"modified":"2022-01-26T19:08:16","modified_gmt":"2022-01-26T17:08:16","slug":"cu-si-despre-femei-interviu-cu-agnieszka-korsak-brand-direct-answear-lab","status":"publish","type":"post","link":"https:\/\/answear.ro\/blog\/cu-si-despre-femei-interviu-cu-agnieszka-korsak-brand-direct-answear-lab\/17821","title":{"rendered":"Cu \u0219i despre femei \u2013 interviu cu Agnieszka Korsak, Brand Direct answear.LAB"},"content":{"rendered":"Timp de citire <\/span> 6<\/span> min<\/span><\/span>

Puterea feminin\u0103 const\u0103 \u00een ac\u021biune, crea\u021bie \u0219i inspira\u021bie. La fel se \u00eent\u00e2mpl\u0103 \u0219i cu Brand Directorul answear.LAB, Agnieszka Korsak, carem \u00eempreun\u0103 cu echipa ei, este \u00een spatele colec\u021biilor \u0219i proiectelor pline de inspira\u021bie feminin\u0103. Iat\u0103 mai jos planurile answear.LAB \u0219i valorile pe baza c\u0103rora brandul se va dezvolta \u00een continuare.<\/p>\n


\nAnswear.LAB este un brand ce nu \u0219tie ce e acela un compromis \u0219i ofer\u0103 energie \u0219i pasiune. Creat de femei pentru femei, brandul se muleaz\u0103 pe puterea femeilor, pe \u00eencrederea lor \u0219i pe caracterul lor de unitate.
\nAgnieszka Korsak \u2013 designer, artisit \u0219i feminist\u0103, ea este cea care conduce direc\u021bia brandului answear.LAB. Lucreaz\u0103 \u00een fashion de ani de zile, iar acest domeniu nu este singura ei pasiune. \u00ce\u0219i ia inspira\u021bia din muzic\u0103, graphic design, pictur\u0103, fotografie. A condus, la un moment dat, o galerie de art\u0103, a lucrat \u0219i la o cas\u0103 de discuri, TamTam Records, a organizat festivaluri \u0219i \u0219i-a expus lucr\u0103rile la multe expozi\u021bii colective \u0219i individuale, inclusiv la St Cross College din Oxford.<\/p>\n

V\u0103 invit\u0103m s\u0103 urm\u0103ri\u021bi mai jos interviul oferit pentru ELLE Polonia, cu privire la sus\u021binerea Feminismului din partea answear.LAB.<\/p>\n

\"\"<\/h2>\n

\nanswear.LAB \u0219i feminismul. Cum sus\u021bine brandul at\u00e2t femeile, c\u00e2t \u0219i b\u0103rba\u021bii?<\/h2>\n

Aga: \u201danswear.LAB, dorind s\u0103 sublinieze rolul acestei mi\u0219c\u0103ri \u00een via\u021ba fiec\u0103ruia dintre noi, \u0219i-a \u00eendreptat comunicarea \u0219i c\u0103tre b\u0103rba\u021bi, \u00een roluri de parteneri ai femeilor \u00een lupta pentru drepturile lor. Pe 7 noiembrie, sloganul \u201eI am a feminist\u201d a fost puternic \u00een re\u021belele de socializare.\u201d<\/em><\/p>\n

\nCe \u00eenseamn\u0103 s\u0103 fii feminist\u0103 \u00een aceste timpuri?<\/h2>\n

Aga: \u201dRolul nostru \u00een societate este \u00eenc\u0103 modelat de prisma unei abord\u0103ri tradi\u021bionale, conservatoare, a familiei. Feminismul este privit \u00eentr-o percep\u021bie foarte stereotip\u0103, chiar gre\u0219it\u0103. Vocile femeilor sunt ignorate at\u00e2t pe teme sociale, c\u00e2t \u0219i pe cele economice. Acesta este motivul pentru care \u00eenc\u0103 avem nevoie de discu\u021bii, educa\u021bie \u0219i ac\u021biuni pentru a combate \u00een mod activ discriminarea bazat\u0103 pe gen. A\u0219 dori s\u0103 v\u0103 reamintesc c\u0103, datorit\u0103 activit\u0103\u021bilor feministelor, noi – femeile am ob\u021binut nu numai dreptul la vot, ci \u0219i dreptul de a studia, de a lucra \u00een profesii care nu ne erau disponibile anterior, dreptul la divor\u021b, dreptul de a decide despre propriii no\u0219tri copii dup\u0103 ce am divor\u021bat, s\u0103 decidem despre banii no\u0219tri. Schimb\u0103rile apar treptat \u0219i \u00eent\u00e2mpin\u0103 rezisten\u021b\u0103. Femeile \u00eenc\u0103 c\u00e2\u0219tig\u0103 mai pu\u021bin dec\u00e2t b\u0103rba\u021bii, diferen\u021ba salarial\u0103 este \u00eenc\u0103 mare, sunt \u00eenc\u0103 discriminate la locul de munc\u0103 \u0219i \u00een via\u021ba social\u0103 \u0219i \u00eenc\u0103 mai poart\u0103 pe umerii lor mult mai multe sarcini casnice dec\u00e2t partenerii lor. Politica este de asemenea condus\u0103 \u00een a\u0219a fel \u00eenc\u00e2t subiectele \u201efemeilor\u201d \u2013 s\u0103n\u0103tate, educa\u021bie, ajutor pentru cei mai slabi, s\u0103 nu primeasc\u0103 sprijinul corespunz\u0103tor \u0219i s\u0103 aib\u0103 mai pu\u021bine finan\u021b\u0103ri dec\u00e2t, de exemplu, armata sau biserica. De aceea mai avem nevoie de feministe \u0219i de implicarea lor.\u201d<\/em><\/p>\n

\nAnswear s-a al\u0103turat comunit\u0103\u021bii \u00een sus\u021binerea Feminismului. Nu este riscant pentru un brand s\u0103 intre \u00een sfera activismului social?<\/h2>\n

Aga: \u201d Eu as spune exact contrariul. A fost ceva de la sine \u00een\u021beles! answear.LAB, \u00eenc\u0103 de la \u00eenceputul activit\u0103\u021bii, a fost de partea femeilor, ac\u021bion\u00e2nd pentru acestea. Manifestarea cu \u00eendr\u0103zneal\u0103 a pozi\u021biei femeilor \u00een societate este \u00eenscris\u0103 \u00een ADN-ul m\u0103rcii noastre. \u00cen opinia mea, rolul brandurilor mari este de a avea o comunicare \u00eendr\u0103znea\u021b\u0103 care poate inspira schimbarea.\u201d<\/em><\/p>\n

\"\"<\/p>\n

answear.LAB nu se teme s\u0103 se implice \u00een probleme de viziune asupra lumii? Este ceva destul de \u00eendr\u0103zne\u021b pentru multe m\u0103rci din lume.<\/h2>\n

Aga: \u201d Desigur, suntem con\u0219tien\u021bi de faptul c\u0103 implicarea m\u0103rcilor \u00een probleme politice \u0219i ideologice poate st\u00e2rni controverse \u00een r\u00e2ndul consumatorilor, dar p\u00e2n\u0103 la urm\u0103, moda a reflectat \u00eentotdeauna schimb\u0103rile sociale \u0219i a reac\u021bionat la evenimentele actuale \u00een mod continuu. S\u0103 arunc\u0103m o privire asupra istoriei pantalonilor, care au fost c\u00e2ndva un articol vestimentar rezervat doar b\u0103rba\u021bilor. Dac\u0103 ne uit\u0103m \u00eendeaproape la aceast\u0103 istorie, se dovede\u0219te c\u0103 o chestiune destul de prozaic\u0103, precum alegerea stilului de zi cu zi, este rezultatul multor transform\u0103ri culturale complexe. Blugii erau o expresie a rebeliunii. Acum ar\u0103t\u0103m aceast\u0103 obiec\u021bie \u00eentr-un mod diferit.\u201d<\/em><\/p>\n

\nFiecare brand trebuie s\u0103 fie profitabil pentru a func\u021biona \u0219i a se dezvolta. Cum combini acest lucru cu dorin\u021ba de a r\u0103sp\u00e2ndi anumite idei \u0219i valori?<\/h2>\n

Aga: \u201d Din punctul meu de vedere, al directorului de brand, chiar trebuie combinat. Companiile ar trebui s\u0103-\u0219i asume responsabilitatea pentru lumea \u00een care tr\u0103im \u0219i ar trebui s\u0103 fie un exemplu pentru publicul lor. Dac\u0103 brandul \u00eentreprinde efectiv ac\u021biuni care se vor traduce ulterior \u00een confortul vie\u021bii noastre, \u00ee\u0219i va g\u0103si comunitatea care \u00eel va sus\u021bine, fie \u0219i doar datorit\u0103 unor valori similare.\u201d<\/em><\/p>\n

\nVorbim despre Feminism, adic\u0103 o mi\u0219care care are \u00een nume \u201dfemina\u201d, adic\u0103 o femeie. Dar nu te concentrezi doar asupra femeilor \u00een sine, nu?<\/h2>\n

Aga: \u201d\u00cen Feminism, ceea ce este important este solidaritatea \u0219i sprijinul reciproc, cooperarea, construirea, ci nu lupta. De aceea comunicarea noastr\u0103 se adreseaz\u0103 tuturor, inclusiv b\u0103rba\u021bilor.\u201d<\/em><\/p>\n

\nCine este aliatul masculin al femeilor \u00een lupta pentru drepturi egale?<\/h2>\n

Aga: \u201dEste un om c\u0103ruia nu-i este ru\u0219ine s\u0103 vorbeasc\u0103 despre importan\u021ba egalit\u0103\u021bii. Unul dintre ei poate ie\u0219i \u00een strad\u0103 \u00een timpul Grevei Femeilor, iar cel\u0103lalt \u00ee\u0219i poate sprijini femeia \u00eemp\u0103r\u021bind treburile casnice sau \u00eengrijind copiii cot la cot cu ea. Cel mai important este s\u0103 ne sus\u021binem unii pe al\u021bii, s\u0103 nu discrimin\u0103m \u0219i s\u0103 nu ne credem niciodat\u0103 mai presus dec\u00e2t al\u021bii.\u201d<\/em><\/p>\n

\nVorbim despre lupta femeilor, dar cu to\u021bii putem c\u00e2\u0219tiga din egalitate. Ce pot c\u00e2\u0219tiga b\u0103rba\u021bii?<\/h2>\n

Aga: \u201dS-a dovedit constant de-a lungul anilor c\u0103 firmele mari conduse de echipe compuse at\u00e2t din b\u0103rba\u021bi, c\u00e2t \u0219i din femei, \u00een care func\u021biile \u00eenalte nu sunt ocupate numai de b\u0103rba\u021bi, prosper\u0103 mult mai bine dec\u00e2t cele cu o abordare patriarhal\u0103. Companiile care respect\u0103 egalitatea \u00eentre sexe se descurc\u0103 mai bine. Egalitatea alimenteaz\u0103 economia \u0219i, mai clar: egalitatea d\u0103 roade. Toat\u0103 lumea poate beneficia de aceast\u0103 prosperitate.<\/em>
\nMai mult, Feminismul argumenteaz\u0103 at\u00e2t cu modelul tradi\u021bional al feminit\u0103\u021bii, c\u00e2t \u0219i cu modelul tradi\u021bional al masculinit\u0103\u021bii. Cu stereotipuri despre cum ar trebui s\u0103 se comporte femeile \u0219i cum ar trebui s\u0103 se comporte b\u0103rba\u021bii. Dac\u0103 nu ar fi feministe, b\u0103rba\u021bii ar fi condamna\u021bi la un model de masculinitate \u00een care b\u0103ie\u021bii nu pl\u00e2ng. Feministe au fost cele care au luptat pentru aceast\u0103 schimbare \u00een g\u00e2ndirea obliga\u021biilor de gen, datorit\u0103 c\u0103reia b\u0103rba\u021bii pot, de exemplu, s\u0103 aib\u0103 grij\u0103 de s\u0103n\u0103tatea lor, inclusiv de s\u0103n\u0103tatea mintal\u0103, \u0219i nu mai trebuie s\u0103 se comporte ca ni\u0219te duri rezisten\u021bi la stres, triste\u021be, depresie \u0219i anxietate. Un b\u0103rbat poate merge la terapie. De asemenea, poate merge la SPA \u0219i poate posta acest lucru pe Instagram. Nu v\u0103 face\u021bi griji c\u0103 comportamentul lui va fi perceput ca \u201dneb\u0103rb\u0103tesc\u201d, deoarece nu ar trebui perceput ca atare.<\/em>
\nLupt\u00e2nd \u00eempotriva stereotipurilor de gen, feminismul a permis b\u0103rba\u021bilor s\u0103 construiasc\u0103 rela\u021bii calde \u0219i emo\u021bionale cu copiii lor. Un b\u0103rbat heterosexual care \u00eei permite partenerei sale s\u0103 lucreze pentru a \u00eentre\u021bine familia \u00een timp ce se dedic\u0103 \u00eengrijirii copiilor \u0219i c\u0103minului \u00eenc\u0103 se confrunt\u0103 cu poten\u021biale critici. Feministele nu vor ca el s\u0103 fie nevoit s\u0103 fac\u0103 acest lucru, pentru c\u0103 modul \u00een care rolurile vor fi \u00eemp\u0103r\u021bite \u00eentr-o rela\u021bie se datoreaz\u0103 doar modului \u00een care rolurile sunt \u00eemp\u0103r\u021bite \u00eentre cei doi. Dac\u0103 ambele p\u0103r\u021bi sunt confortabile \u00eentr-un astfel de aranjament, nimeni nu are dreptul s\u0103-i judece. Feminismul schimb\u0103 \u0219i imaginea stereotip\u0103 a paternit\u0103\u021bii. Cel \u00een care tat\u0103l este departe de educa\u021bia copilului, nu \u00eel \u00eembr\u0103\u021bi\u0219eaz\u0103, \u00een care se accept\u0103 retragerea lui emo\u021bional\u0103 (rezultat, desigur, din lipsa consim\u021b\u0103m\u00e2ntului la sensibilitate al b\u0103rba\u021bilor).<\/em>
\n\u0218i cel mai mare profit? \u00centr-o societate \u00een care to\u021bi au drepturi egale, \u00ee\u0219i pot urm\u0103ri ambi\u021biile \u0219i pasiunile, li se permite s\u0103 fie sensibili, nu sunt pedepsi\u021bi pentru sexualitatea lor, toat\u0103 lumea tr\u0103ie\u0219te mai bine. Pur si simplu.\u201d<\/em><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Timp de citire <\/span> 6<\/span> min<\/span><\/span>Puterea feminin\u0103 const\u0103 \u00een ac\u021biune, crea\u021bie \u0219i inspira\u021bie. La fel se \u00eent\u00e2mpl\u0103 \u0219i cu Brand Directorul answear.LAB, Agnieszka Korsak, carem \u00eempreun\u0103 cu echipa ei, este \u00een spatele colec\u021biilor \u0219i proiectelor pline de inspira\u021bie feminin\u0103. Iat\u0103 mai jos planurile answear.LAB \u0219i valorile pe baza c\u0103rora brandul se va dezvolta \u00een continuare.<\/p>\n","protected":false},"author":39,"featured_media":17825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[673],"tags":[],"class_list":["post-17821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personalitati"],"yoast_head":"\nCu \u0219i despre femei \u2013 interviu cu Agnieszka Korsak, Brand Direct answear.LAB - Answear<\/title>\n<meta name=\"description\" content=\"Puterea feminin\u0103 const\u0103 \u00een ac\u021biune, crea\u021bie \u0219i inspira\u021bie. 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