{"id":19478,"date":"2025-09-22T11:20:41","date_gmt":"2025-09-22T08:20:41","guid":{"rendered":"https:\/\/answear.ro\/blog\/?p=19478"},"modified":"2025-09-22T11:34:40","modified_gmt":"2025-09-22T08:34:40","slug":"dansul-ca-metafora-a-relatiilor-in-noua-campanie-answear-aw2025","status":"publish","type":"post","link":"https:\/\/answear.ro\/blog\/dansul-ca-metafora-a-relatiilor-in-noua-campanie-answear-aw2025\/19478","title":{"rendered":"Dansul ca metafor\u0103 a rela\u021biilor \u00een noua campanie Answear AW2025"},"content":{"rendered":"Timp de citire <\/span> 4<\/span> min<\/span><\/span>

Noua campanie Answear AW25 este o poveste care dep\u0103\u0219e\u0219te limitele campaniilor clasice de mod\u0103.<\/p>\n

\u201e\u00cembrac\u0103-\u021bi via\u021ba cu momente pre\u021bioase\u201d<\/strong><\/p>\n

este un concept care \u00een acest sezon devine o metafor\u0103 pentru rela\u021bii – at\u00e2t pentru rela\u021biile de cuplu, c\u00e2t \u0219i \u00een cazul rela\u021biilor de zi cu zi, \u00eempletite precum pa\u0219ii de dans.<\/p>\n

Este o poveste despre emo\u021bii transpuse prin haine, care cap\u0103t\u0103 sens \u00een func\u021bie de context \u0219i de cine le poart\u0103.
\n<\/p>\n

Cele dou\u0103 spoturi poetice ale campaniei sunt asem\u0103n\u0103toare unor cadre cinematografice, \u00een care moda \u00eent\u00e2lne\u0219te coregrafia \u0219i emo\u021bia. Primul clip are loc \u00een spa\u021biul intim al unei camere de hotel. Acolo, o c\u0103ma\u0219\u0103 alb\u0103 Paul Smith \u0219i o rochie din dantel\u0103 Twinset devin piesele vestimentare protagoniste ale unei pove\u0219ti despre intimitate, \u00een care fiecare mi\u0219care a dansatorilor dezv\u0103luie o gam\u0103 \u00eentreag\u0103 de emo\u021bii. Mesajul \u201eNu ai nevoie de haine s\u0103 te \u00eembraci. Poart\u0103 haine care te fac s\u0103 visezi cum le dezbraci\u201d introduce un joc de cuvinte subtil, dar provocator, prezent\u00e2nd hainele ca fiind ceva mai mult dec\u00e2t simple piese vestimentare.<\/p>\n

\"\"<\/p>\n

Al doilea spot \u00eei poart\u0103 pe spectatori \u00eentr-un parc deschis, unde un al treilea personaj, nea\u0219teptat, apare \u00een ritmul dansului – o hain\u0103 de l\u00e2n\u0103 Patrizia Pepe.<\/p>\n

\"\"<\/p>\n

Rolul s\u0103u nu este doar de a proteja \u00eempotriva frigului, ci \u0219i de a simboliza c\u0103ldura emo\u021bional\u0103 care se na\u0219te \u00eentre dou\u0103 persoane. Mesajul \u201eNu ai nevoie de haine doar s\u0103-\u021bi tin\u0103 de cald. Ai nevoie de ele pentru a sim\u021bi c\u0103ldura.\u201d transmite spectatorilor s\u0103 perceap\u0103 hainele nu ca pe un lucru, ci ca pe un mediu universal – un purt\u0103tor de amintiri, sentimente \u0219i rela\u021bii.<\/p>\n

\u201e\u00cen aceast\u0103 campanie, demonstr\u0103m c\u0103 un singur articol vestimentar poate avea mai multe semnifica\u021bii \u2013 \u00een func\u021bie de cine \u00eel poart\u0103 \u0219i \u00een ce circumstan\u021be. A\u0219a cum rela\u021biile umane au nuan\u021be diferite, hainele noastre cap\u0103t\u0103 \u0219i ele noi dimensiuni, \u00een func\u021bie de context.\u201d.<\/p>\n

. – spune Marta Sawicka, director de marketing la Answear.com. \u201eIdeea de \u00abA \u00eembr\u0103ca via\u021ba \u00een momentele care conteaz\u0103\u00bb prinde contur pe mai multe niveluri \u2013 de la diversitatea rela\u021biilor, trec\u00e2nd prin natura multistratificat\u0103 a hainelor \u00een sine, p\u00e2n\u0103 la jocurile de cuvinte din campania noastr\u0103\u201d.<\/p>\n

O echip\u0103 interna\u021bional\u0103 de creatori st\u0103 \u00een spatele caracterului unic, aproape cinematografic, al campaniei. Regizoarea Adi Halfin, cunoscut\u0103 pentru abordarea sa artistic\u0103 asupra imaginii \u0219i mi\u0219c\u0103rii, a construit o nara\u021biune \u00een care camera urm\u0103re\u0219te dansul a\u0219a cum dansul urm\u0103re\u0219te emo\u021bia \u2013 de aproape, intim, dar \u00een acela\u0219i timp cu o doz\u0103 puternic\u0103 de dinamism.<\/p>\n

Coregrafia semnat\u0103 de Emilie Leriche accentueaz\u0103 tensiunea dintre personaje \u0219i transform\u0103 hainele \u00een parte integrant\u0103 a mi\u0219c\u0103rii, nu doar \u00een simple accesorii de scen\u0103.<\/p>\n

Distribu\u021bia reune\u0219te arti\u0219ti recunoscu\u021bi la nivel interna\u021bional: Mathilde Lin, cunoscut\u0103 din rolul principal din videoclipul lui Harry Styles \u2013 “As It Was”, David Lagerqvist, Angele Villanueva Jara, finalist\u0103 a emisiunii You Can Dance \u0219i Mermoz Melchior.<\/p>\n

Fiecare dintre ei aduce autenticitate \u0219i expresivitate campaniei, contribuind la construirea unor pove\u0219ti vizuale cu impact universal \u2013 u\u0219or de \u00een\u021beles \u0219i de sim\u021bit pentru oricine le prive\u0219te.<\/p>\n

De partea vizual\u0103 a campaniei s-a ocupat \u0141ukasz Witek, stilistul Answear, care a mizat pe elemente expresive, dar atemporale, din colec\u021biile brandurilor premium. Prin stiliz\u0103rile sale, Witek a eviden\u021biat multidimensionalitatea pieselor, subliniind nu doar estetica, ci \u0219i povestea din spatele fiec\u0103rui look.<\/p>\n

Campania AW25 \u201e\u00cembrac\u0103-\u021bi via\u021ba cu momente pre\u021bioase\u201d reprezint\u0103 o nou\u0103 interpretare a ideii promovate de Answear: moda nu este doar despre haine, ci despre emo\u021bie, rela\u021bii \u0219i puterea pove\u0219tilor.<\/p>\n

Este o form\u0103 de limbaj cinematografic care vorbe\u0219te direct sim\u021burilor \u0219i care r\u0103m\u00e2ne \u00een memorie \u2013 ca o emo\u021bie vizual\u0103 care nu se estompeaz\u0103 u\u0219or.<\/p>\n

\"\"<\/p>\n

Credite:
\nDirector: Adi Halfin
\nCoregrafie: Emilie Leriche
\nAgen\u021bie: Saatchi & Saatchi
\nClient Service: Ma\u0142gorzata Wajdziak, Aleksandra Mielec
\nStrategie: Rados\u0142aw Chrobot, Agnieszka Kwa\u015bniewska
\nEchip\u0103 creativ\u0103: Magda Drozdowska, Quentin Carenzo, Sonia Nowacka
\nProduc\u021bie: Marta Gierej, Magdalena Barszcz
\nAnswear: Marta Sawicka, Katarzyna Kaczmarczyk
\nStyling Answear: \u0141ukasz Witek
\nCasa de produc\u021bie: SHOOT ME
\nProduc\u0103tor: Zdzich Heydel
\nManager de produc\u021bie: Jagoda J\u0119drzejewska
\nPost-produc\u021bie: VEIN<\/p>\n

Sunet: G\u0142o\u015bno.<\/p>\n

.<\/p>\n","protected":false},"excerpt":{"rendered":"

Timp de citire <\/span> 4<\/span> min<\/span><\/span>Noua campanie Answear AW25 este o poveste care dep\u0103\u0219e\u0219te limitele campaniilor clasice de mod\u0103. \u201e\u00cembrac\u0103-\u021bi via\u021ba cu momente pre\u021bioase\u201d este un concept care \u00een acest sezon devine o metafor\u0103 pentru rela\u021bii – at\u00e2t pentru rela\u021biile de cuplu, c\u00e2t \u0219i \u00een cazul rela\u021biilor de zi cu zi, \u00eempletite precum pa\u0219ii de dans. Este o poveste despre … Continue reading Dansul ca metafor\u0103 a rela\u021biilor \u00een noua campanie Answear AW2025<\/span><\/a><\/p>\n","protected":false},"author":44,"featured_media":19480,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[666],"tags":[],"class_list":["post-19478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campanii"],"yoast_head":"\nDansul ca metafor\u0103 a rela\u021biilor \u00een noua campanie Answear AW2025 - Answear<\/title>\n<meta name=\"description\" content=\"Noua campanie Answear AW25 este o poveste care dep\u0103\u0219e\u0219te limitele campaniilor clasice de mod\u0103. \u201e\u00cembrac\u0103-\u021bi via\u021ba cu momente pre\u021bioase\u201d este un concept\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/answear.ro\/blog\/dansul-ca-metafora-a-relatiilor-in-noua-campanie-answear-aw2025\/19478\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dansul ca metafor\u0103 a rela\u021biilor \u00een noua campanie Answear AW2025 - 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