{"id":19581,"date":"2026-03-23T15:54:55","date_gmt":"2026-03-23T13:54:55","guid":{"rendered":"https:\/\/answear.ro\/blog\/?p=19581"},"modified":"2026-03-23T17:14:06","modified_gmt":"2026-03-23T15:14:06","slug":"natan-berkowicz-creeaza-in-premiera-universul-vizual-pentru-answear-fashion-show-ss26","status":"publish","type":"post","link":"https:\/\/answear.ro\/blog\/natan-berkowicz-creeaza-in-premiera-universul-vizual-pentru-answear-fashion-show-ss26\/19581","title":{"rendered":"Natan Berkowicz creeaz\u0103 \u00een premier\u0103 universul vizual pentru Answear Fashion Show SS26"},"content":{"rendered":"Timp de citire <\/span> 4<\/span> min<\/span><\/span>
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Pe 25 martie, la Answear Concept Store, sezonul SS26 debuteaz\u0103 cu un eveniment aparte, unde moda \u00eent\u00e2lne\u0219te arta vizual\u0103 \u00eentr-un mod spectaculos. Show-ul va avea loc \u00een spa\u021biul comun al Answear Concept Store \u0219i Art Box Experience, iar universul vizual este semnat de artistul care a redefinit felul \u00een care percepem imaginea \u00een teatru \u0219i arta digital\u0103 \u2013 Natan Berkowicz.<\/p>\n

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\u00centre realitate \u0219i reinterpretare digital\u0103<\/h2>\n

Lucr\u0103rile lui Natan Berkowicz se reg\u0103sesc la grani\u021ba dintre real \u0219i reinterpretarea sa digital\u0103. Artistul construie\u0219te imagini din fragmente de film, fotografie, grafic\u0103 3D \u0219i art\u0103 digital\u0103, integr\u00e2nd tot mai des instrumente de inteligen\u021b\u0103 artificial\u0103. Rezultatul este un limbaj vizual unic \u2013 micro-universuri care amintesc de colaje onirice, u\u0219or \u00eentunecate \u0219i hipnotice.<\/p>\n

El descrie acest proces drept o \u201edistorsionare a realit\u0103\u021bii\u201d: nu reproduce lumea, ci o distorsioneaz\u0103, o transform\u0103 \u0219i o recompune \u00een nara\u021biuni vizuale noi.<\/p>\n

\u201e\u00cen conceptul vizual pentru show-ul SS26, m-a interesat fuziunea dintre mod\u0103, tehnologie \u0219i arhitectur\u0103 \u00eentr-o experien\u021b\u0103 coerent\u0103. Am pornit de la reflexii, texturi textile \u0219i distorsiuni digitale \u2013 blur, pixelare, tracking, afterimage \u2013 tot ceea ce face o imagine senzual\u0103 \u0219i ambigu\u0103\u201d, explic\u0103 Berkowicz.<\/p>\n

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Peste 70 de produc\u021bii \u0219i colabor\u0103ri de top<\/h2>\n

Natan Berkowicz este un artist vizual polonez, videodesigner \u0219i creator digital, activ \u00een zona teatrului, artelor vizuale \u0219i industriei muzicale. Absolvent al prestigioasei \u0218coli Na\u021bionale de Film Leon Schiller din \u0141\u00f3d\u017a, el face parte dintr-o genera\u021bie de creatori care \u00eemping limitele limbajului vizual.<\/p>\n

A semnat scenografia video pentru peste 70 de produc\u021bii de teatru din Polonia \u0219i Europa, colabor\u00e2nd cu regizori de renume precum Krystian Lupa \u0219i Jan Klata. Lucr\u0103rile sale au fost prezentate pe scene importante, inclusiv la Od\u00e9on-Th\u00e9\u00e2tre de l\u2019Europe \u0219i \u00een cadrul Salzburger Festspiele.<\/p>\n

\u00cen viziunea sa, proiec\u021bia video nu este un simplu element decorativ, ci un performer \u00een sine \u2013 un \u201eactor\u201d care creeaz\u0103 tensiune, ritm \u0219i profunzime narativ\u0103.<\/p>\n

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Vis, glitch \u0219i poezie digital\u0103<\/h2>\n

Stilul lui Berkowicz nu \u021bine cont de etichete\u2013 iar tocmai acest lucru \u00eel face at\u00e2t de relevant. Vizualurile sale amintesc de vise digitale: fragmentate, stratificate \u0219i u\u0219or instabile.<\/p>\n

Artistul exploreaz\u0103 frecvent estetica glitch-ului \u0219i suprapunerea realit\u0103\u021bilor, cre\u00e2nd senza\u021bia unei lumi aflate \u00een continu\u0103 transformare. Este o abordare perfect aliniat\u0103 culturii vizuale contemporane, unde grani\u021ba dintre fizic \u0219i digital devine tot mai difuz\u0103.<\/p>\n

Din teatru, spre muzic\u0103 \u0219i art\u0103 digital\u0103<\/h2>\n

De\u0219i teatrul r\u0103m\u00e2ne punctul central al activit\u0103\u021bii sale, Berkowicz \u00ee\u0219i extinde constant practica artistic\u0103. Creeaz\u0103 vizualuri pentru concerte, videoclipuri muzicale \u0219i proiecte expuse \u00een spa\u021bii publice sau festivaluri de art\u0103 digital\u0103.<\/p>\n

\u00cen lucr\u0103rile sale, storytelling-ul cinematografic se \u00eembin\u0103 cu tehnologia generativ\u0103 \u0219i grafica 3D, transform\u00e2nd fiecare proiect \u00eentr-o experien\u021b\u0103 vizual\u0103 \u0219i spa\u021bial\u0103 complex\u0103.<\/p>\n

C\u00e2nd moda \u00eent\u00e2lne\u0219te arta vizual\u0103<\/h2>\n

Aceast\u0103 abordare \u00eel face un partener natural pentru universul modei \u2013 mai ales \u00een contexte \u00een care show-ul devine mai mult dec\u00e2t un simplu catwalk, transform\u00e2ndu-se \u00eentr-o experien\u021b\u0103 performativ\u0103.<\/p>\n

Pe 25 martie, de la ora 19:30, evenimentul va putea fi urm\u0103rit live pe Instagramul Answear.<\/p>\n

\u00cen cadrul show-ului, scenografia vizual\u0103 creat\u0103 de artist va construi contextul pentru prezentarea colec\u021biei SS26. Proiec\u021biile, lumina \u0219i spa\u021biul Art Box Experience vor da na\u0219tere unei nara\u021biuni imersive, \u00een care hainele devin parte dintr-o poveste mai ampl\u0103.<\/p>\n

\u201eMi-am dorit ca Answear Concept Store \u0219i Art Box Experience s\u0103 nu fie doar un fundal, ci o parte activ\u0103 a pove\u0219tii \u2013 un spa\u021biu care reflect\u0103 siluetele, amplific\u0103 mi\u0219carea, distorsioneaz\u0103 detaliile \u0219i creeaz\u0103 tensiune \u00eentre textura \u021bes\u0103turilor \u0219i ecoul lor digital. Nu este o ilustrare literal\u0103 a colec\u021biei, ci o extensie a acesteia\u201d, adaug\u0103 Berkowicz.<\/p>\n

Prin acest eveniment, Answear \u00ee\u0219i propune s\u0103 deschid\u0103 sezonul SS26 ca un punct de \u00eent\u00e2lnire \u00eentre mai multe universuri \u2013 mod\u0103, art\u0103 \u0219i tehnologie \u2013 \u00eentr-o form\u0103 spectaculoas\u0103, multidimensional\u0103.<\/p>\n

Ce form\u0103 va lua de aceast\u0103 dat\u0103 \u201eanti-realitatea\u201d imaginat\u0103 de Natan Berkowicz? R\u0103spunsul vine pe 25 martie, la Answear Concept Store.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Timp de citire <\/span> 4<\/span> min<\/span><\/span>Pe 25 martie, la Answear Concept Store, sezonul SS26 debuteaz\u0103 cu un eveniment aparte, unde moda \u00eent\u00e2lne\u0219te arta vizual\u0103 \u00eentr-un mod spectaculos. Show-ul va avea loc \u00een spa\u021biul comun al Answear Concept Store \u0219i Art Box Experience, iar universul vizual este semnat de artistul care a redefinit felul \u00een care percepem imaginea \u00een teatru \u0219i … Continue reading Natan Berkowicz creeaz\u0103 \u00een premier\u0103 universul vizual pentru Answear Fashion Show SS26<\/span><\/a><\/p>\n","protected":false},"author":44,"featured_media":19582,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[666],"tags":[],"class_list":["post-19581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campanii"],"yoast_head":"\nNatan Berkowicz creeaz\u0103 \u00een premier\u0103 universul vizual pentru Answear Fashion Show SS26 - Answear<\/title>\n<meta name=\"description\" content=\"Pe 25 martie, la Answear Concept Store, sezonul SS26 debuteaz\u0103 cu un eveniment aparte, unde moda \u00eent\u00e2lne\u0219te arta vizual\u0103 \u00eentr-un mod spectaculos. 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